It’s hard to believe that do-it-yourself search engine optimization can actually work. Even more challenging is the fact that you can do it using almost all free tools. The beauty of the World Wide Web is that there are many ways to skin a cat and even the exact same thing. Knowledge can save you more money than just a few dollars.
It is also true that many popular and prominent websites today result from the efforts and skills of a single individual in search engine optimization.
Before we get into the details of search engine optimization techniques, it is essential to understand what search engines are looking for and why it is so difficult for most websites to deliver.
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What do search engines look for?
Most search engine articles that you see these days portray search engines as a serial-killing monster who has no apparent motive other than to kill and displace. When search engines make changes to their rules, shock, outrage, or puzzlement are common reactions.
The problem is, most people don’t realize that search engines are so competitive that they only have one goal: to be the top search engine. It is obvious to maintain that position as long as possible. To achieve their goal, they must remain focused on the customer. A search customer, or client, is someone who uses their favorite search engine in order to find all kinds of information. Everyone prefers to find the right search engine for their needs. It is that easy. Changes in policies and rules cannot be driven by anything other than one thing: to make the customer happy.
Search engines look for links to your site in order to determine your page ranking. Not just any links but high-quality links that point to sites with a higher rank than yours. Search engines will notice that search engines link to other highly ranked sites, meaning you must be helpful and deserve a high ranking.
Finding enough good links to please search engines is the biggest obstacle.
People are advised to submit websites to search engines and directories with high PageRank. Many of these sites will cost you a lot to be listed with them. Yahoo charges $299 per year to list a site in their high-traffic directory.
This is the secret, and most people don’t know: Many of these sites asking for so much money will list your site almost immediately and wholly free of charge if you have quality links to your site. Which is the customer-driven motive we are referring to again. Links that rank highly in search engines are of good quality, assuming that you will be found helpful by search engine customers because you have been given a vote for confidence from sites already ranked highly on search engines. You will get a higher page ranking, resulting in better search engine visibility and, naturally, more traffic.
You can also try to gain quality links by submitting your site to multiple directories for free. However, it may take several months for a directory to accept your site.
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A Powerful Do-It-Yourself Search Engine Optimization Technique
It is easy to get started by creating a page on your website with a list of links. In this scenario, you will be linking to other websites on your pages in return for them doing the same. It is essential to focus your efforts on obtaining links from websites with high page ranking web pages. It is best to search for sites related to your product/service.
You should usually limit the number of reciprocal links pages to 50 in order to please search engines.
Most sites use the linkMan script from PHPJunkYard to maintain their reciprocal links pages. You can download this PHP script from http://phpjunkyard.com. LinkMan script allows site visitors to instantly add their links after adding links to the site to their pages. The LinkMan script is simple to use. Simply search for the sites you want, add their link on your reciprocal links page, and then you can instantly add your link to them.
You must comply with the LinkMan script requirements. One of these is to put a notice on your link page that states: “Powered By Link Manager LinkMan 1.02 PHPJunkYard – Free PHP scripts.”
How to Find Sites With High Page Rank?
Linkman can be easily found by simply searching Google for the phrase “Powered by Link manager LinkMan 1.02 From PHPJunkYard.” To find older versions of LinkMan, you can change the phrase.
The next step is to search for another site you wish to link to. Use a browser to view the Google PageRank of the linked sites. Once you find a website using LinkMan with a high Google PageRank, add their link to the reciprocal links page. Then add your link to theirs.
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